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How Important Is Digital Marketing
in Today’s World?
The internet is flooded with information regarding budgets on digital marketing.
There are plenty of resources like articles published on the web or in the newspapers
that deal with how much percentage of the marketing budget should be kept for the
digital section. There are a number of varied opinions on this topic, which is again
quite obvious. The goal of most of these data that are published is to obtain business
that is customer-oriented. Read on as we help you break it for you as to how you can
maximise the expenditure on the digital section.
If the present trend is scrutinized, it can be found that the internet marketing keeps
on growing as a percent of the entire amount spent on marketing. It is predicted that
by the year 2020, it will reach almost forty-fi ve percent of the media advertisement
expenditure. One of the major factors is that it should fare well on the
SEO and SMO
scale. Let us see the other factors:
●
The main digital platform that we use is the cellular phone, in all the
countries, including Dubai. It can’t be stressed anymore as to how dominantly
the usage of mobile phones will grow in the days to come. A recent survey has
predicted that the marketing expenditure on the mobile phones will rise by as
much as one hundred and eighteen percent in about three years’ time and the
conclusion has been made based on the recent trends. The Business to Business
(B2B) marketers should have a proper grasp of the understanding of these
facts. Presently, it might not be the greatest source of the traffi c on the
websites, but looking at the trend it surely is one of the potential contenders in
the future.
●
According to a survey, the B2B companies spend around six to nine percent of
their revenues for the purpose of marketing with factors like businesses which
are product-oriented occupying the higher end of the scale and businesses
which are service-oriented occupying the lower end. Though there is no
concrete answer as to how much one should invest for the purpose of
digital
marketing
, all that can be said is it depends completely on the individual
business.
There are a few steps to answering this question. The primary step is to understand
the role which the digital interfaces are supposed to play in the marketing. The
answer depends on which product is being sold and how complicated is the sales
cycle.
There are a few challenges, which cause these companies to struggle in obtaining ROI
due to the dearth of resources.
They are:
1.
There is not enough staff assigned by the company to do online marketing. This
causes a
delay
in making the recommendations and quite often the timelines
are not properly fulfi lled.
2.
There are not enough budgets allocated by the company. This causes them to
collect an insuffi cient amount of data and thus one cannot reach fruitful
conclusions.
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